Hi, my name is Ashton, and firstly thank you for being here, it means so much!!
How it all began:
As a registered midwife and nurse, a wife, and above all, a devoted Mummy to my four beautiful children, nurturing has always been at the heart of who I am. Coco & Len began four years ago as a small gifting brand celebrating motherhood and the postpartum journey. Over time, I noticed a growing gap in the market for baby swaddles that were not only practical but full of personality. I’ve always loved colour and bold, joyful patterns, and when customers kept asking, “Do you have any swaddles?” I knew it was time to create my own. That search, that spark, and that passion led to the new chapter of Coco & Len, a collection designed to wrap little ones in comfort while bringing beauty, vibrancy, and meaning to everyday moments.
Our Mission and Vision
Coco & Len is devoted to creating beautifully crafted swaddles and blankets that bring comfort, calm, and connection to every moment of early parenthood. Our mission is to design essentials that are as gentle as they are functional—using soft, breathable materials and thoughtful patterns that celebrate the magic of newborn life. We envision a world where every family feels supported, soothed, and inspired through products that blend safety, style, and heartfelt simplicity. With every piece we create, Coco & Lens aims to wrap little ones in warmth while giving parents confidence, ease, and a touch of everyday joy.